Are you a baby boomer wanting to start your own business? Are you stuck by making excuses instead of finding solutions? These excuses will stop you dead in your tracks, just like a red light at a stop light. But the green signal suggests you are good to go and can keep moving.
This post will discuss some of the most common excuses that I hear when my clients tell me they want to start a business. After we explore those excuses, we discuss ways to find solutions to move you forward.
Excuse - “I don’t have time to start a business.” Ask yourself What are you doing on your “off-time” that is preventing you from taking the first steps to start your own business? Are you watching TV or vegging on the sofa? Are you to tired?
Solution – Keep a time journal - Make a list of those times when you aren’t committed to a responsibility or a “must do” task where you could have been spending time researching, training or working with a coach to move you forward. I suggest keeping a small memo pad with you so you can use it all day long. When you start monitoring your off times, you will see that there are lots of opportunities in your day that you can take time to build your business. Remember, if you want something bad enough, there are solutions.
Excuse - “I don’t have anything to offer.” – As baby boomers, we have lots to offer. Think about a hobby or a skill that you have that you can teach others. Maybe you spent many years in one career but you always had a dream to turn a passion into profit.
Solution – My friend, Cindy Schulson, is a Niche expert who offers a FREE report called “10 Steps to Finding and Attracting Your Ideal Niche“ I highly recommend you request her report and learn the techniques and tips to help you identify your niche. So go ahead and request your copy here ==> “10 Steps to Finding and Attracting Your Ideal Niche.”
Excuse - “I’m To Old.” – This one astounds me. I was 55 years old when I got laid off twice in one year. I had no money, very little savings and got rejected over and over again from job interviews. If I had used this excuse, I would have hidden under a rock and just not come out. Instead I found a solution.
Solution – Turn to Social Media and start your Facebook profile, a Twitter Profile and find other baby boomers who are just like you who are starting their own businesses. Google key word phrases about baby boomers and baby boomer entrepreneurs and see what you come up with. I bet you will be amazed at the number of baby boomers finding solutions to their retirement by starting their own business.
Excuse - “I don’t know where to begin.” There are so many places to research and sometimes that can lead to information overload, making it harder to focus and get started.
Solution – Hire a Solutions Coach – When you hire a solutions coach, you have the opportunity to work one on one with a mentor who will hold you accountable for your goals and success. Someone who will take you through the journey in a step by step process leading you to accomplish your goals to help you avoid overwhelm and gain confidence.
I hope these tips helped you see that baby boomers have so much to offer through their years of expertise and experience. So take some of these solutions and get started.
What excuses do you have for not getting started in building your own business?
Until next time,
Have a great day and please leave a comment below. I love hearing from my readers.
Cindy
Your Marketing Solutions Coach
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